Through the #CrazySocks4Docs campaign, Cipla South Africa is making a difference by caring for the environment. On 4 June, we’re taking on the “longest sock challenge” to remind people that It’s Okay Not To Be Okay. All the socks collected will be washed and sorted by colour. Unemployed seamstresses and carpenters will be trained by skilled artisans to recycle the socks into occasional chairs that’ll be placed in locations where people can go to have a “mental health moment” and just breathe.